Launch Your Online Business in Just 7 Days
Kartra and Kajabi are digital marketing platforms that help you launch and scale your online business.
With the recent move to using all-in-one tools, these 2 contenders stand out as some of the best options available.
In this post, we compare Kartra and Kajabi’s features and prices to help you decide which one will suit your business best.
Ready? Let's get started!
Kartra - The online business platform
Kartra is an all-inclusive marketing platform with email marketing, web hosting, and list-building capabilities.
Genesis Digital LLC unveiled Kartra in 2018. Two acclaimed marketers, Andy Jenkins and Mike Filsaime, are the brains behind this platform.
Kartra offers automation tools to help small enterprises market their products and manage customers.
Kajabi - The online course platform
Kajabi derives its name from an aboriginal word that means “to take flight.”
It is an all-in-one platform designed for online course creators seeking to develop educational content, promote, and sell it online.
Kenny Rueter and Travis Rossner created Kajabi in 2010 following challenges faced while selling sprinkler toys online.
They created an online platform to teach people how to make these toys. Kajabi was the result.
Karta and Kajabi boast advanced features such as sales funnels, automation, and email marketing.
Let’s take a deep dive to see how these two platforms stack up against each other.
Both platforms help businesses and individuals create funnels with ease.
However, as you read on, you will discover that Kartra has additional aspects.
Kartra’s sales funnel example
Katra’s funnel-building feature allows you to create funnel campaigns from scratch.
You can also select the default campaign creation tools you need and save them for future building.
Kartra funnels are easy to develop. You can create pages, forms, and products and connect them together.
The campaign sharing feature allows you to seek input from other users if you feel you need help.
Kartra has better functionality with its Done For You Campaigns feature. You will find pre-designed campaigns with all assets in place.
Everything’s included — landing pages, Thank You pages, emails, and checkouts.
While Kartra boasts a similar feature to Kajabi, it lacks a visual funnel editor.
Kajabi’s sales funnels
Kajabi calls its funnels “pipelines”.
Users are provided with a collection of generic templates. Selecting a template prompts a request to link your product with a pipeline.
Unfortunately, you cannot share Kajabi’s funnels with other users. Also, Kajabi has a page-building screen with options to customize your page.
Building funnels on Kajabi is a simple task. However, there is no flexibility for creating complex funnels.
You’ll also need to use separate windows for page creation and setting email funnel creation.
Kajabi wins the sales funnel contest thanks to its visual editor.
Both platforms have a drag-and-drop feature that allows customizations.
You can design pages and customize them to suit your preference.
Kartra’s page builder
Kartra boasts an admirable customization diversity for designing your pages.
It offers you functionality such as SEO, website management, and creating unlimited pages.
Even more helpful, they include a tutorial that walks you through every section.
The platform’s page editor has the following options to create:
Selecting the one you wish to work on activates a page editor with components related to it.
Moreover, Kartra offers hundreds of templates for you to choose from.
These templates have customizations that you can play around with until you achieve the desired fit.
Another aspect of Kartra’s page builder is its mobile responsiveness.
A responsive website is one that detects the device you view it from and adapts to its screen size.
Your site is functional and attractive regardless of whether your prospect uses a desktop, tablet, smartphone, or laptop.
With more than 6 billion smartphone users worldwide, this aspect opens your site to the possibility of attracting high traffic from different devices.
Kartra also has an A/B testing method that allows you to compare the performance of four-page variations at a time.
From this comparison, you can select one or opt to split incoming traffic among the pages.
Kajabi’s landing page builder
Regarding page design, Kajabi takes you to a website containing a list of pages.
Select a page to trigger an editing option.
Kajabi offers a page design and builder feature that provides you with over 10 themes.
A host of customization options come with these themes enabling you to tailor a website as you deem fit.
Kajabi’s page builder gives users 2 customization options:
1. Pick a template, edit its title, visibility, and URL. You can also edit the page codes but this requires coding skills
2. Use the theme editor to change font sizes, colors, and add/remove sections
The theme editor also lets you add social media links and test your page’s mobile responsiveness.
A beginner will appreciate that they can create professional-looking websites on Kajabi.
The integrated function offers elements like CTAs (calls to action), videos, and countdown timers.
Both platforms include features on their web builders to help you spice up your web pages, so we’ll call this one a tie.
Email marketing connects your business with its target audience.
You can track email open rates, bounce and delivery rates, and know how your campaign fared.
Kartra and Kajabi both possess email marketing tools for running effective campaigns.
Kartra’s email marketing tools
A feature called KartraMail helps you send emails to your SMTP server.
You can create IF/THEN rules using an automation feature dedicated to every mail list.
For example, IF someone subscribes to your email list, THEN they’ll automatically receive a welcome email.
Kartra also enables you to share automated marketing campaigns with your customers and prospects.
In addition, you can:
Another thing, and you’ll love this one, you can import emails from a CSV list or other platforms.
Kajabi’s email marketing features
Kajabi does not have a visual email automation builder.
However, it boasts a load of powerful features that include email lists, automation, and analytics that you can deploy from one dashboard.
With Kajabi, you can:
What separates Kartra from Kajabi is the split test feature not found in Kajabi.
Kartra also offers beautiful email templates that you can customize and align with your brand’s image, which is lacking with Kajabi.
Kartra wins this round.
Both Kartra and Kajabi contain automation features. Automations use IF/WHEN/THEN logic to trigger the actions you define.
Clicking the Automation option yields drop-down menus with options.
Choose the one befitting your intended action, and save the complete setup after that.
Configuration steps work the same for both platforms.
Kartra’s automations
Kartra enables you to automate processes based on recipients’ behavior.
An example is where you send an automatic receipt email after a customer has made a purchase.
With Kartra, you can test email subject lines and email content, as well as track conversions.
Using the drag-and-drop feature, you can copy-paste emails in seconds.
Kartra’s software also integrates with a Behavioral Adaptive Marketing (BAM) tool. With BAM you can customize videos, sales copy, payment plans, and emails.
Kajabi’s automations
Kajabi has 2 automation types:
Your subscription plan determines the automation features available.
Kajabi’s automation features include email broadcasts and sequences.
In email broadcasts, you send one email to many recipients, while email sequences involve a series of emails automatically sent to a lead or prospect.
Kartra scoops the prize thanks to their BAM capabilities.
Both platforms offer leeway to identify the products you want to promote through affiliate programs.
You can also add affiliates, set commission percentages, and track performance.
Let’s see what other aspects these two platforms offer their users.
Kartra’s affiliate program earns you 40% commissions on every user joining through your link.
Their Affiliate Manager allows you to add affiliates to specific products, tag them, set payment milestones, and so much more.
If you’d like to grow your affiliate team, you can include an invitation link on your products to be displayed at checkout.
Kartra’s payment commission form also lets you choose the percentage commission on sales.
Kartra’s affiliate dashboard
You can create a questionnaire to see which affiliates you want on your team.
Lastly, you can track affiliates’ marketing performance and manage your partnerships.
Kajabi offers the same basic affiliate features you’d get with Kartra. However, Kartra has the upper hand with more advanced features.
These include instant PayPal payments, minimum sales thresholds, and the collection of affiliate tax forms.
If you decide to join the Kajabi Partner Program as an affiliate, your commission starts at 30% for any sale through your affiliate link.
Kartra retakes the win with its additional affiliate marketing features.
With a market expected to reach $370 billion by 2026, this is definitely a marketing opportunity you can’t miss.
Luckily, each platform provides online course creation options.
Let’s examine them in more detail.
Kartra’s online course features
Kartra focuses on lead generation and sales. It’s not heavy on online course creation and courses are created via modules and posts.
Kartra comes with pre-designed course creation templates that can be customized.
Modules can be used for broader topics and posts for more specific lessons to structure your content.
Sales funnels, CRM, email marketing, and checkout forms allow Kartra users to sell online courses.
Course content could take any of the following formats:
Building a course on Kartra starts with a sales page. After that, add videos or images using the drag-and-drop editor.
Lessons can also be set up to include downloadable files for students.
The course builder has a side panel with drag-and-drop blocks and components you can use to enrich your lesson pages.
You can set drip campaigns or create multiple tiers — learners only access courses they have paid for.
Plus, while creating online courses on Katra, you can have engaging content for students on membership sites.
You could provide extra hints or resources non-members would not normally have access to.
You can also track progress and encourage learners with automated congratulatory messages upon completion of milestones or course chapters.
Kajabi’s online course creation feature
Kajabi is a powerful course builder with a generous supply of drag-and-drop elements and product templates.
Inside these templates are modules and lessons where you can upload your text content, videos, and PDFs.
If you seek to add a personal touch to your lessons page, Kajabi allows adding headers and logos.
Each lesson comes with automation features where you can, for instance, add students to an email sequence.
Kajabi allows you to build a customer community — an aspect that promotes interaction and increases enrollment.
Kajabi’s design and features favor online course creators. You can create quizzes, post assignments, and even host lectures on Kajabi.
On the contrary, Kartra’s design leans heavily on the marketing of products and services.
Kajabi is the online courses category winner.
Kartra’s calendars
Kartra Calendars assists you in scheduling client sessions. You can book appointments and the calendar updates them instantly.
Once a user makes a reservation, that specific time is blocked out to prevent appointments from crossing over one another.
Customers can also self-book appointments or reschedule them.
Kartra Calendars can locate your international clients and convert their appointments to their local timezones.
That way, you are in sync with customers no matter where they live.
Kartra Forms is another exciting feature with over 50 templates.
Once you create a form, Kartra’s automation feature remembers all the fields. Returning users don’t have to fill in their data again.
Kartra Calendars also integrates perfectly with other platforms, including membership sites, SMS, email marketing platforms, and payment getaways.
Below is a list of some platforms that integrate with Kartra:
Every website you create on Kajabi has a pre-configured disclaimer.
You can use these Privacy Policies or Terms of Use and customize them to suit your brand.
Another extra feature Kajabi has is blog creation. You can create, edit, schedule posts and add tags.
The webpages you create on Kajabi have a custom domain name that pops up when someone is viewing your website.
The unique custom domain names can help improve your brand identity and lead traffic.
Every Kartra plan you purchase comes with unlimited hosting and storage. With unlimited hosting as a bonus, you have numerous possibilities including:
Kajabi lets you create unlimited member sites and their SEO tools help you craft easily searchable content for your users.
The one-click publishing feature on Kajabi posts your content live in seconds. You can post quick updates or add fresh content regularly.
Kajabi offers tons of exciting features that propel it to win the extra features contest.
Kartra’s pricing plans
Kartra offers 4 subscription plans, i.e. Starter, Silver, Gold, and Platinum.
Let’s have a sneak peek of each:
All other features in Silver, Gold, and Platinum are unlimited.
The Starter plan is ideal for beginners. Once you get used to it, you can scale up to the Silver plan and experience access to all of Kartra’s features.
Kartra offers no free trial or free plan. However, $1 earns you a 7-day trial in any paid plan.
Kajabi’s pricing options
Kajabi has 3 subscription plans, i.e. Basic, Growth, and Pro.
Here’s a brief overview of each:
Each plan includes unlimited email sends and landing pages.
On top of that, you can enjoy a 30-day free trial and annual subscriptions come with a 20% discount.
Price has a significant influence on business software purchase decisions.
With Kartra’s 4 tiers, a 25% discount applies if you choose annual payments.
Their Starter plan goes for $99 a month.
On the other hand, Kajabi presents you with 3 paid plans and its Basic plan costs $149 a month.
Both platforms include a 30-day money-back guarantee.
In terms of pricing, Kartra is the winner.
Kartra vs. Kajabi - Pros and Cons
As a true all-in-one platform, Katra has exemplary features that perform well.
Unfortunately, there are still a few downsides.
For instance, it has a poor student experience evident through lack of surveys, quizzes, and certificates.
Let’s look at some of their pros and cons:
Pros
Cons
Kajabi’s community-building ability is its strongest feature.
Read on to discover its pros and cons:
Pros
Cons
Although both these platforms are great, there might be an alternative that takes the last win.
Introducing — speedyupdate.co!
speedyupdate.co logo
speedyupdate.co is an all-in-one marketing platform that offers all the tools you need to run a successful online business.
From our dashboard, you can build a website, market your digital products and services, and create sales funnels.
You also don’t need previous experience to get started!
speedyupdate.co’s features
speedyupdate.co offers features that help you scale your enterprise:
speedyupdate.co’s pricing plans
speedyupdate.co’s Free plan offers you space for up to 2,000 contacts, unlimited emails, and 3 sales funnels.
Our Startup plan goes for $27/month and comes with space for up to 5,000 contacts and more features than the Free plan.
At $47/month, the Webinar plan can sustain up to 10,000 contacts, more features than the previous plans, and 10 new webinars.
Our Unlimited plan for $97/month comes with space for unlimited contacts, all of our features, and a 1-on-1 coaching session.
Kartra and Kajabi are, without a doubt, some of the top tools to help grow your online business.
Katra provides a platform for selling physical and digital products. Its sales and marketing tools offer you excellent opportunities to promote.
However, Kajabi is a clear winner at creating and selling courses. Therefore, if educational content is your primary focus, choose Kajabi.
If you need a tool that ticks all these boxes, then speedyupdate.co is your best choice.
Creating an account is free, simply enter your email address to get started — no credit card details required!
Sign up today!
Other posts about all-in-one business platforms:
Download the book
Get this free guide
The New System to Launch
an Online Business
What you'll learn:
We HATE spam. Your email address is 100% secure
PRODUCT
PRODUCT
PRODUCT
© speedyupdate.co. All rights reserved.
© speedyupdate.co. All rights reserved.